Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns

Customer groups who might have side effects from product


No. SIC Year Note
1 2821 1988 Dolphin Products is marketing a plastic cork with a 4" tether that keeps it attached to the bottle, permitting it to pop without flying free and hurting someone.
2 3421 1990 Gillette's new Sensor razor has a guard that stretches skin in preparation for blades. Each blade can move independently. It has a lubricant-impregnated strip.
3 3575 2003 Flat-Panel display monitors or LCD reduce eyestrain because they don't flicker. Cathode ray tubes and images are brighter and sharper.
4 3600 2002 In addition to expanded product lines under the Vidal Sassoon, Revlon and Sunbeam names, the maker of hair and personal care products Helen of Troy has expanded into direct marketing. The best selling product is IGIA Ion Aire hair dryer which reduces damage with lower heat and faster drying time.
5 8099 1992 Newly refined magnetic resonance imaging equipment shows 3-D images of animals' insides. Unlike conventional microscopy, the machines can observe minute internal changes in a single test animal over a period of time.

<< Return to Use Steps