Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
Company knows company, not brand
|1||2011||1987||Hormel's strategy when shelf and cooler space limited is to exploit niches within major markets with value-added products. For instance, the company introduced a new hot dog product, Frank 'N Stuff, filled with Hormel Chili.|
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