Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses product:

For work

No. SIC Year Note
1 2400 2002 Trex Co. has an advantage over rivals like U.S. Plastic Lumber Corp. and Advanced Environmental Technologies because of the long established network of plastic supply sources developed when the firm was a part of ExxonMobil Corp.
2 2721 1987 Viking publishes a computer magazine on floppy disk and plans to incorporate advertising into its format; advertisers will be able to sponsor programs geared toward their area of expertise. Brokerage firms, for ex. could sponsor investment programs.
3 3571 2002 In years past, computer companies could pull in new customers by introducing new features. In 2001, it was the built in CD burners and Microsoft's new XP Operating system. Without those, they end up competing on price.
4 3674 2003 Until recently, Power Integration's products were in 15% of a then-$700 million addressable market. Those products included its mainstay TopSwitch for the high end voltage market and TinySwitch I for the lower end.

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