Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses product:

For shopping

No. SIC Year Note
1 7375 2005 Since March 2004 Yahoo has been combining its map pages with directory info. Intel struck an ad deal with Yahoo Maps that shows the location of wireless hotspots near any address.

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