Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses product:

For leisure activities outside the home

No. SIC Year Note
1 4812 2001 As the mobile-phone market matures and profits decline, suppliers and service providers are encroaching on each other's territory in search of profits. They are adding their own brand names to establish brand loyalty to the service provider.

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