Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment does not know product

No. SIC Year Note
1 7375 2004 The CNET CEO has put together an impressive group offering to attract Web surfers and advertisers. CNET's reviews channel is one of the most comprehensive tech and consumer electronics evaluation destinations on the internet.

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