Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

3. Knowledge of product technology

No. SIC Year Note
1 2038 1988 ConAgra's Armour dinner tray lids now have a temperature-sensitive strip.
2 3651 2005 Apple Computer's iPod beat Sony's Network Walkman to market and has won raves for its ease of use, giving it a 70% market share.
3 4213 1986 Carolina Freight has a competitive advantage in service. Its sales have doubled in the past five years while averaging an 18.2% ROE. Carolina customers can call a toll-free number 24 hours a day to get both pricing information and en-route tracking.
4 7372 2002 Linux is an open-source operating system, meaning its code is available free to anyone so that it’s easier to upgrade and improve the system.
5 7999 1989 Ticketmaster developed a computer system which could provide series ticketing and sales reports to entertainment clients.
6 8742 2002 Corporate Executive charges $30,000 a year for senior managers to gain access to its products and services. These products include best-practice research reports, one-on-one time with staff experts, and invitations to meetings.

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