Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

3. Knowledge of product technology

Little- very limited exposure, may be new to the market

No. SIC Year Note
1 2038 1988 ConAgra's Armour dinner tray lids now have a temperature-sensitive strip.
2 3571 1998 Fruit of the Loom wanted a system that distributors could use easily. The best technology for the purpose was Connect Inc.'s OneServer, a complete electronic commerce system that includes tools for selling, managing and monitoring transactions.
3 3571 2003 Some computer customers like to buy PCs that are bundled with other products. Apple and Sony both packaged consumer gear in with their products. Hewlett-Packard is adding digital cameras, photo printers, and more to its packages.
4 3872 2000 Today's telescopes are smaller, less expensive and more sophisticated than their predecessors. There are telescopes available for as little as $200, embedded with computer chips that can automatically locate up to 1,400 different objects in the sky.

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