Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

3. Knowledge of product technology

Above average- current customer

Regular non-expert users

No. SIC Year Note
1 3652 2002 DVDs' next potential market is in music, giving listeners 5.1 surround sound recorded on six tracks. Just as DVD video, DVD audio can contain extras like photos, music videos, and behind-the-scenes documentaries.
2 3692 1996 Duracell has also created a smart battery that can communicate with the computer, giving information such as its charge, voltage, chemistry, age, and minutes of running time remaining.
3 4213 1986 Carolina Freight has a competitive advantage in service. Its sales have doubled in the past five years while averaging an 18.2% ROE. Carolina customers can call a toll-free number 24 hours a day to get both pricing information and en-route tracking.
4 8742 2002 Corporate Executive charges $30,000 a year for senior managers to gain access to its products and services. These products include best-practice research reports, one-on-one time with staff experts, and invitations to meetings.

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