Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
3. Knowledge of product technology
Above average- current customer
Expert users
| No. | SIC | Year | Note |
| 1 | 3571 | 2001 | Compaq and HP sell to businesses and consumers, mainly through middlemen. Both companies also sell a growing number of their computers directly to customers. This direct-sales model is the specialty of both companies' arch-competitor, Dell Computer. |
| 2 | 3600 | 1997 | August Dvorak devised a typewriter keyboard so far superior to the old "qwerty" layout that it gave typists 74% more speed and 68% more accuracy on tests. He died disappointed that its devotees did not soon outnumber those who declined to adopt it. |
| 3 | 7372 | 2002 | Linux is an open-source operating system, meaning its code is available free to anyone so that it’s easier to upgrade and improve the system. |
| 4 | 7374 | 2002 | Total System has a technological advantage over its rivals as it rewrote its software in the '90s and came up with a technology platform called TS2. TS2 allows companies to search for customers with certain characteristics and come up with a list. |
| 5 | 7999 | 1989 | Ticketmaster developed a computer system which could provide series ticketing and sales reports to entertainment clients. |
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