Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
1. Size: Segmentation by the size of customers includes grouping customers by their dimensions or weight.
|1||5600||1987||Designs On You goes to women's offices or homes to show fabrics and designs so women don't have to drive to stores to shop for clothing. Clothing is also custom: the client chooses design and sizes fitted and there are over 1000 fabric styles to choose fr|
|2||5621||2003||Lately the merchandisers that have been focusing on the plus-sized market are the smaller companies. A few niche merchandisers are starting to make good money.|
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