Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||2086||1986||Margins on retail water sales about the same as on other beverages – less than 5%. But home and office delivery, which accounts for more than 80% of the water business, which allows sellers to tack on $15 to $30 in monthly charges for dispensing machines.|
<<Return to Acquire Steps