Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product.
|1||5411||1993||Superstores offer less customer service, often failing to address needs of elderly, immobile, and poorer shoppers.|
|2||7832||1996||United Artists Theater Circuit Inc., one of the largest movie theater chains in the US, will make its theaters more accessible to persons with disabilities under a settlement with the Department of Justice.|
<<Return to Acquire Steps