Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Comfort through the five senses

No. SIC Year Note
1 5300 1999 Visitors to the FAO Schwarz Web site can view live-action pictures of the Star Wars boutique at the flagship store in New York, then zoom in and make a purchase.
2 5600 2001 Coach revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.

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