Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
Comfort through the five senses
|1||5300||1999||Visitors to the FAO Schwarz Web site can view live-action pictures of the Star Wars boutique at the flagship store in New York, then zoom in and make a purchase.|
|2||5600||2001||Coach revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.|
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