Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

    1. Comfort through the five senses


      1. Need for affiliation: Find segments of customers who wish to identify with a particular gorup in the society. They want to be a part of a group that has:

        1. Distinctive style or appearance

          1. Trendy Examples>>

          2. Quality conscious Examples>>

          3. Demanding of exclusivity. Segment wants a look few others have Examples>>

        2. Unusual capability or achievement

          1. Economic Examples>>

          2. Emotional Examples>>

        3. A particular tie to an aspect of culture

          1. Ethnicity Examples>>

          2. Other parts of culture Examples>>

        4. Other Examples>>

      2. Need for personal achievement

        1. Improvement in leisure pursuits and hobbies Examples>>

        2. Advancement in career and profession Examples>>

        3. Improvement in personal qualities Examples>>

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