Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

No. SIC Year Note
1 2095 2001 Green Mountain Coffee Roasters worked with Keurig to produce K-Cup individual coffee packages. The CEO of Green Mountain Coffee Roasters has long promoted "fair trade" coffee in which the farmers are paid what they need to break even and gain a small profit. This policy attracts such customers as Columbia University and natural food stores.
2 2844 2003 Estee Lauder purchased Jane cosmetics line, typically sold in drugstores and such retailers as Wal-Mart. However, Jane has performed poorly under Estee Lauder's struggle to grasp selling to mass merchants and the limited potential of such a narrowly aimed target market of young buyers.
3 5411 2005 Price Chopper's key point of differentiation is a sharp focus on perishables, an area where few players excel. It tries to present perishables in a way that really wows customers.
4 5511 1986 To distinguish its new luxury car Legend, Honda created a separate dealership network – Acura. In magazine ads, the association with Honda was mostly mentioned in fine print.
5 5944 2002 The most expensive pieces at luxury jewelers Tiffany & Co. and Cartier tend toward a more understated style while competitor Bulgari, known for a bolder look, uses a rich and dramatic variety of colors, designs, and textures.
6 6021 1989 In a new program for young adults, NCNB offers a pre-approved car loan and a special cash-flow statement to help in saving money.
7 7011 1986 Keystone resort is trying to attract Hispanic skiers by staging a Ski Fiesta in January and supporting Puerto Rico's two-member Olympic ski team, which trains at the site.

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