Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be part of a group that has:
Distinctive style or appearance
|1||5600||2005||75% of American Eagle Outfitters' next back-to-school denim line will be new. Last year, the company claimed almost 12% of the market for the back-to-school season, up from 2003's 6%. The only higher market share was that of Old Navy's.|
|2||5944||2002||The most expensive pieces at luxury jewelers Tiffany & Co. and Cartier tend toward a more understated style while competitor Bulgari, known for a bolder look, uses a rich and dramatic variety of colors, designs, and textures.|
|3||5945||1997||Children's General Store says its customers are very different from Toys R Us customers. They aren't looking for TV-advertised products, and they don't find them there.|
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