Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be part of a group that has:
Unusual capability or achievement


No. SIC Year Note
1 5611 2001 Since the huge slump in men's retail Brooks Brothers has discontinued national print campaigns in favor of direct mailings and in-store events. The brand also sponsored and dressed Wynton Marsalis and the Lincoln Center Jazz Orchestra during its New York appearances and those at other locations in another creative marketing effort.
2 5699 2003 Quicksilver goes for an "authentic" image using celebrity endorsements. It recently signed the British US Open champion to wear its Fidra clothing line (golf apparel). Quicksilver also plans to start a new men's footwear line.

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