Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for personal achievement

Improvement in personal qualities

No. SIC Year Note
1 5621 2003 Liz Claiborne has made innovation fashion and fit choices for the season by appealing to the plus-petite.
2 5699 2003 Hot Topic's growing reputation as the go-to source for everything teen propelled its very fast growth. It launched a new chain, Torrid, which caters to plus-size teenage girls.

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