Final Customer Purchaing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product
|1||4833||2004||In 2003, College Sports Television (CSTV) was launched, featuring college baseball, hockey, rugby, lacrosse, track & field, gymnastics, softball, sailing, water polo, rodeo, and debate.|
|2||5331||2002||Target plans to launch an exclusive home furnishings collection called "Dorm Room," including bedding, rugs, clocks, notebooks, backpacks, butterfly chairs and lamps. Target is promoting the line by aiming at college kids and apartment dwellers.|
|3||5961||1990||Lands' End is rolling out a new children's catalog this summer, and by early 1991 it will unveil a new book of bed and bath basics.|
|4||6211||2001||SEI Investments builds marketing teams for its different groups of customers. These teams seek out client needs. These teams stay on-call around the clock.|
|5||6512||2001||Chelsea Property Group Inc., based in Roseland, N.J., plans to build a nearly 500,000-square-foot outlet center in Las Vegas that will include a taxi stand with uniformed staffers to accommodate tourists.|
|6||7841||2005||While Netflix battles Blockbuster and Wal-Mart Stores for mainstream movie fans, other services that rent or sell DVDs have sprung up to serve moviegoers with specific tastes.|
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