Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

3. Status through the recognition of customer's individual requirements for product


No. SIC Year Note
1 6321 2004 A key selling point for HealthExtras is transparency. The firm opens its books to customers so they know what drugs really cost and what HealthExtras makes on sales.

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