Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

3. Status through the recognition of customer's individual requirements for product

Convenience of:


No. SIC Year Note
1 5000 2002 Traditional and online retailers' websites aren't getting great enough return on their investments, so retailers are looking to use their stores as a showcase for their Web sites. This effort is part of a broader strategy by retailers to integrate their selling "channels:" mainly brick-and-mortar stores; catalog operations and the Internet.
2 5331 2002 Target plans to launch an exclusive home furnishings collection called "Dorm Room," including bedding, rugs, clocks, notebooks, backpacks, butterfly chairs and lamps. Target is promoting the line by aiming at college kids and apartment dwellers.
3 5531 2002 Carquest will unveil an online ordering system for repair shops later this year. Most of its business comes from repair shops and not consumers.
4 5812 2001 FreedomPay, which allows customers to make quick purchases by waving a wand over a sensor at the point of sale, will be instituted in McDonalds. The system reduces cash handling and decreases transaction time. McDonalds in Boise will test out the new system that can reduce transaction time to 15 seconds. Canteen, the world's largest vending company, will install FreedomPay in vending machines.
5 6211 1996 Charles Schwab is rolling out two new Mac programs for on-line investing. Most brokerage firms provide only Windows-based programs, or older, clumsier programs for Macs.
6 6211 2001 SEI Investments builds marketing teams for its different groups of customers. These teams seek out client needs. These teams stay on-call around the clock.

<< Return to Acquire Steps