Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A piece of equipment or product- a specific product apart from the company or process
Segment's recognition of third party endorsements- Segment is responsive to endorsers:

Without an economic interest

No. SIC Year Note
1 5411 2003 A survey in the September 2003 Consumer Reports ranks Wegmans as the second best supermarket chain after Raley's in California. Wal-Mart comes in 25th.
2 6411 2001 State insurance sites also have price comparison tables to give specific consumer-types different quotes. They also have records of complaints of specific companies, to show the service each company would provide.

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