Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A process or procedure: A specific process apart from the company or product

No. SIC Year Note
1 6211 2002 Traditional corporate bond issues held by institutional investors trade infrequently making it harder for individual investors to get competitive pricing. Most individuals as a result have bought bond mutual funds. Medium term notes go on sale every Monday with a price that remains constant for an entire week, thus removing the pressure to buy now and allowing investors the opportunity to shop for bonds that best meet their needs.

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