Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
1. Limitations set by time: Segment customers according to the causes of the limitations set by time.
|1||5735||2003||Retailers including Barnes & Noble and Borders are considering a system that would let you avoid the dreaded checkout line by enabling you to pay in the aisles.|
|2||5961||1997||The UPS acquisition of the world's largest franchisor of postal service and communications centers — Mail Boxes Etc. — gives it access to small offices and home-based offices. Mail Boxes benefits from a spurt in the number of small businesses.|
|3||6141||2002||On-line banking is just beginning to make money for banks. The payoff for customers is more convenience than cash since they don't get discounts on service charges. However, the Web makes customers more loyal to banks as online customers switch 40% less often.|
|4||7375||2001||EarthLink is one of the largest U.S. providers of basic dial-up Internet access but wants to expand into high speed, a quickly growing market. Its new service will compete with Road Runner, a high speed cable access provider owned by AOL. EarthLink will initially introduce the service in 11 metro markets. The service will be offered at $41.95 a month, AOL's service is priced at $54.95 and Road Runner sells for $39.95 in some areas.|
|5||7841||1996||Blockbuster has recently opened 6 mini-Blockbusters at Wal-Mart super centers.|
|6||8011||2003||Most people still fill a prescription the old-fashioned way. The evolution toward doing this task online, a process called e-prescribing has been slow. Fewer than 10% or doctors send drug orders to pharmacies electronically.|
|7||8900||1987||Citicorp's money transfer service will be conveniently available in grocery stores and pharmacies.|
<< Return to Acquire Steps