Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays cause customers to be inactive. Delays caused by time required for:
|1||6061||2003||Those who do home banking and bill payments use an average of five services with the credit union. Offline customers average just three services each.|
|2||7832||2003||New companies are allowing consumers to order or print movie tickets at home. ATM-like machines called automated box offices are also popping up in theater lobbies and allow moviegoers to swipe their credit card and print out a ticket.|
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