Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays cause customers to be inactive. Delays caused by time required for:
|1||5411||2004||The Piggly Wiggly store chain is testing technology by Pay By Touch, a consumer payment service, that links shopper credit cards or bank accounts with digital images of their finger. The scanner doesn't store actual fingerprints, but takes a set of images and then encrypts that data to create a digital identity. To use the new technology, customers must first create an account with the store by scanning their finger, entering an access code and providing a loyalty card, credit or bank-account information.|
|2||5700||2005||The big battleground in the furniture business is speed of delivery. American Furniture Warehouse pays its drivers on commission. The more they deliver, and the fewer items they damage, the more they earn. In Florida, City Furniture and El Dorado Furniture both offer same day delivery.|
|3||5735||2003||Retailers including Barnes & Noble and Borders are considering a system that would let you avoid the dreaded checkout line by enabling you to pay in the aisles.|
|4||5900||2000||One of Pets.com's big expenses comes from shipping goods by air to the East Coast so customers get their orders in three days.|
|5||5900||2003||Body Shop International PLC in Hong Kong uses H-P organizers as portable cash registers. Linked wirelessly to the main point-of-sale system, the hand-held devices help alleviate lines at busy times.|
|6||5942||2004||Recently Amazon.com has begun to offer same day courier services in response to the same service that is offered by their rival Barnes & Noble. At the moment Amazon is charging the same for same-day service as for standard delivery.|
|7||7375||2001||EarthLink is one of the largest U.S. providers of basic dial-up Internet access but wants to expand into high speed, a quickly growing market. Its new service will compete with Road Runner, a high speed cable access provider owned by AOL. EarthLink will initially introduce the service in 11 metro markets. The service will be offered at $41.95 a month, AOL's service is priced at $54.95 and Road Runner sells for $39.95 in some areas.|
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