Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays create risk for customers
|1||4141||2005||Chinese bus lines have Web sites modeled after Expedia that offer tickets for several carriers, and sell no more than the empty seats left in inventory.|
|2||5812||2002||Radio frequency identification (RFID) is being used to tag key rings and cell phones of customers, enabling them to pay almost instantly at fast-food and gas-station chains. Also Japanese sushi restaurants are using the tagging systems to track the items ordered by customers, giving more accurate and speedy bills. The technology offers new heights of self-service and product information.|
|3||5999||2002||Retailers last year spent about $3.5 billion installing and maintaining updated point-of-sale systems, replacing terminals that functioned primarily like cash registers with Web-enabled terminals that allow sales personnel to get real-time information on inventory or details about specific products.|
|4||6231||2000||Seven large investment banks and energy concerns agreed to form their own online metals and energy exchange market, a potential behemoth in a commodity industry in which traditional U.S. exchanges have been slow to embrace electronic trading.|
|5||6231||2002||Instead of submitting three different buy orders for 1,000 shares to access three sell orders of 1,000 shares shown by various broker-dealers, traders will be able to send a single order of 3,000 shares to SuperMontage.|
|6||7832||2001||Century Theaters is made up of big megaplexes that show Hollywood blockbusters. Century Theater will continue opening megaplexes and plans to unveil a 20-screen theater in Daly City (bought due to its lower real estate cost compared to SF).|
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