Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used
|1||5331||2000||Wal-Mart Stores faced a looming glut of its discount stores, but escaped by successfully launching a new chain of supercenters and a push to bring its "everyday low prices" to foreign countries.|
|2||5600||2001||Although Abercrombie & Fitch Co. is not predicting imminent aggressive expansion, the chain is considering a move into Canada such as competitor American Eagle Outfitters has done.|
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