Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers in retail establishments
Segments visiting variety stores
|1||5331||1987||Casey's convenience store offers fresh-made pizza. The pizzas pull in more customers, and those customers buy higher margin items like fountain sodas. Why does it work? It is often located near a truck stop.|
|2||6021||1987||First Nationwide – the 7th largest thrift – has succeeded by catering to Middle America. To join with Kmart to set up banking stations in as many as 1,000 of Kmart's 2,200 stores.|
|3||6021||1990||First Nationwide will significantly expand its branch network in Kmart stores this year. First Nationwide first started placing branches in the discount stores in 1984.|
|4||6211||2000||E-Trade announced a pilot program to build E-Trade financial service centers within Target Corp. stores, another step in adding at least a few bricks to the clicks.|
|5||7841||1996||Blockbuster has recently opened 6 mini-Blockbusters at Wal-Mart super centers.|
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