Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product
Customers in retail establishments
Segments visiting convenience stores
|1||5411||Convenience stores, for example, which once focused on lower- and middle-income consumers shopping for immediate consumption, are beginning to compete with quick-service restaurants for upper-income consumers and with supermarkets or take-out restaurants for tonight's dinner. To compete in those segments they need portable, single-serve packaging and product designs, and marketing and promotional programs that encourage bundling with other products to increase ring size and create a more complete meal.|
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