Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or form some other preferred location.
Distance from company or product
Customers moving from one place to another

Beyond a mile from product or service

No. SIC Year Note
1 4800 2004 ESPN said it would enter the hotly competitive US cell phone business, selling wireless subscriptions directly to sports fans under its own brand. ESPN's new brand, ESPN mobile, will appear on the phones.
2 5311 1986 Bloomingdale's will open two shops in New York's Kennedy International airport. They will be specialty stores that carry only merchandise with the "Bloomie's logo."
3 5600 2005 Over the next five years, Polo RL expects to open 50 to 60 stores in the U.S. and 20 to 25 in Europe.
4 5632 2004 Claire's is in just about every mall in America with close to 3,000 stores, and millions of teens and tweens wear its earrings, bracelets and hair clips. The chain accessories store is focusing on other avenues of growth, for instance its presence in Europe where it has more than 700 stores.
5 5734 1995 McDonald's has the advantage as far as convenient locations go. It owns & develops restaurant sites then charges franchisees rent for the property. So McDonald's commits more capital/unit to its franchises, but it's in very convenient locations.
6 6141 1987 Bank Americard Gold Visa and MasterCard's offer ATM access to make card payments and transfer funds to or from Bank of America accounts.
7 7389 1990 Bank Americard Gold Visa and Mastercards offer over 825 Bank of America branches in CA.
8 7841 2002 Netflix is expanding its network of distribution centers to increase its ability to offer overnight delivery of DVD movies in 10 net metropolitan areas. It already has 3% of the San Francisco Bay Area households as subscribers.

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