Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from other preferred location
Customers accessing product concurrently from distant locations
|1||4724||2001||Orbitz LLC plans to sell cheap air fares from its airline investors using a fare-search engine developed by the Massachusetts Institute of Technology. Orbitz lets airlines build a consortium on the Web that sells net-only airfares not available elsewhere.|
|2||5812||1988||All of Walgreen's stores are linked by satellite so that customers can fill prescriptions at various locations.|
|3||5999||2000||Traditional retail stores give shoppers a greater feeling of security. But many customers still turn to online stores that are cheaper. Therefore traditional retail stores have thrown in the towel and offer price-competitive, high-ranking online systems.|
|4||6021||2003||The use of Internet banking is expected to grow 19% each year through 2007. By then, more than 50 million American households will bank online, according to Jupiter Media Metrix Inc.|
|5||6141||2001||In response to companies like Achex and Paypal, credit card companies are starting their own initiatives. VisaDirectExchange aims to get banks an easier way to process payments on the web and to handle person to person payments.|
|6||6211||1997||Dozens of brokerage firms are jumping into online trading. Charles Schwab launched an Internet trading site in May, and heavily promotes electronic trading software packages like e.Schwab.|
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