Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of purchase of the product
|1||0||1989||Gas sells by where it's located, more than its brand name.|
|2||5092||2000||The Net appears to be convenient for pet owners because most tend to buy the same stuff regularly and welcome the convenience.|
|3||5092||2000||The Net appears to be convenient for pet owners because most tend to buy the same stuff regularly and welcome the convenience. Most customers order from whoever has the special because sometimes it's even free.|
|4||5331||1995||Sam's Club sends out gift catalogs and customer newsletters.|
|5||5912||1999||PolyMedica Corp. targets the country's 3.2 million seniors with diabetes who get benefits from Medicare. Seniors sign over their Medicare benefits to PolyMedica, which ships them insulin and testing supplies every three months.|
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