Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment customers by the frequency or timing of purchase or use of the product

Frequency of use of the product

No. SIC Year Note
1 4899 2004 Wi-Fi hot spots–where people can pull an Internet connection out of thin air–are cropping up by the thousands, but it's not clear who's going to make money from them.
2 5812 2005 Panera's recent growth can be attributed to a number of recent initiatives. In September of 2004, the company unveiled its carryout service called Via orders Panera. The service is part pickup and part delivery and it is designed for customers who need to provide breakfast or lunch for 5+ people. The service makes Panera a stronger competitor against Corner Bakery Café, which offers this type of program, and against mom and pop chains. 80% of Panera's stores have the service.
3 5990 1986 Office Club outlets offer dues-paying members deep discounts on nationally advertised brands. They restrict shelf and floor space to anything and everything for the office.

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