Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product. Final customers who use related ancillary products:
At the same time as the main product
|1||4841||2005||Comcast views DVRs as a marketing tool to attract more subscribers to digital TV services. About 40% of Comcast's 21.4 million users pay for digital services, which offer more channels and video on demand.|
|2||5812||2004||This spring, Starbucks is continuing its gradual nationwide rollout of hot breakfast sandwiches. Executives insist the 90 seconds needed to heat sandwiches won't increase the targeted three-minute average service time.|
|3||7375||2000||The new MSN Explorer is an integrated online environment that ties together Web browsing, e-mail and instant messaging.|
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