Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product. Final customers who use related ancillary products:
Before using the main product
|1||6211||2002||E*Trade began acquiring other financial services in 1998, using the then-rich currency of E*Trade stock -once $63 a share now trading for $8 a share. The CEO bought a stock plan administrator, a market maker, an ATM network, an institutional services business.|
<< Return to Acquire Steps