Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

No. SIC Year Note
1 200 1986 The beef retail trade has emphasized trimming excess fat in retail meat cases. Nutritional labeling is also another trend in beef merchandising. The next step to label beef as "lean" or "lite" based on fat and calorie content.
2 4899 2004 As voice over internet protocol expands, phone and cable companies are hurrying to develop capacity. Cable operators are at an advantage as they can offer cable TV in addition to VOIP and internet access.
3 5141 2001 Fleming Cos, the grocery distributor, faced difficult times as discount chains and club stores gobbled up business from independent grocers, its main customer base. Now, the company is expanding its discount stores under the Food4Less and Fresh4Less names. The stores require lower initial investment and generate more cash flow. This approach targets shoppers more interested in price than convenience who are willing to drive to save money.
4 6021 2004 Private banks such as Boston Private specialize in personalized service including house calls and individual attention to trust funds. Such banking is not limited to the extremely wealthy, as many of the banks welcome people with household incomes of $150,000 a year as long as there is room for their income and assets to grow.
5 7376 2003 Application Service Providers succeed by staying focused on managing a small number of applications well. These firms sell and manage software, charging monthly fees. This allows customers to make a smaller investment with more personalized results.
6 7379 2001 Storage Networks provides storage outsourcing by maintaining off site storage "farms" where they lease space to customers.
7 8744 2000 E-Stamp initially targeted small offices and home offices. But these customers purchase only about $10 of postage a month. Now E-Stamp is broadening its market to include small and midsize businesses.

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