Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Segments who might face psychological spending limits

Preferences to include product in package of related products

No. SIC Year Note
1 4899 2004 As voice over internet protocol expands, phone and cable companies are hurrying to develop capacity. Cable operators are at an advantage as they can offer cable TV in addition to VOIP and internet access.
2 5900 1986 Retailers are using stuffed bears as an early Christmas shopping bait. You buy $30 to $60 worth of merchandise and you can have the bear for only $10. Dayton Hudson started it last year. It has been very successful–in some stores they're running out of bears.
3 6211 2000 American Express offers free trade for those with more than $100,000 in assets and unlimited free purchase orders for those with more than $25,000. The freebie has attracted a lot of customers, however the site is better suited for long-term investors.

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