Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Higher price point

For more Function

No. SIC Year Note
1 5900 2002 Travel agencies are competing with one another for the lowest prices. Sunflower Travel began focusing on packaged tours in the South Pacific. Sunflower established a strong relationship with a wholesaler who works in Australia and New Zealand, and began promoting packaged tours. It made certain that the New Zealand Tourist Office in NY had a link to its site.
2 6141 2004 Citigroup is sure to make a big marketing splash behind the new product and could launch new variations of the Diners Club product, ranging from an entry level version to a premium card.

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