Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
For more Function
|1||5900||2002||Travel agencies are competing with one another for the lowest prices. Sunflower Travel began focusing on packaged tours in the South Pacific. Sunflower established a strong relationship with a wholesaler who works in Australia and New Zealand, and began promoting packaged tours. It made certain that the New Zealand Tourist Office in NY had a link to its site.|
|2||6141||2004||Citigroup is sure to make a big marketing splash behind the new product and could launch new variations of the Diners Club product, ranging from an entry level version to a premium card.|
<< Return to Acquire Steps