Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Higher price point

For more Convenience

No. SIC Year Note
1 5731 1995 In 1995 Best Buy announced plans to develop a new merchandising format for high-quality audio products.
2 5734 1999 Savoir Technology Group was a wholesaler excluded from direct dealings with Compaq. But Savoir continues to buy Compaq computers from other wholesalers and manages to make money on them.
3 5999 1996 Nordstrom contends there is a place for a retailer that offers top-notch customer service.
4 6211 2004 Brokerage firms are trying to woo individual investors with new products and services that focus on exchange-traded funds. ETFs began as a product aimed at institutional investors, but low fees have encouraged individuals to get involved as well. Investors still pay a commission on each ETF purchase or sale.
5 7841 2002 Blockbuster has responded to Netflix's successful subscription model by introducing three price points of its own. For $19.99 a month consumers can rent an unlimited number of DVDs but only two at a time, for up to a month.

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