Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Lower price point

With less function

No. SIC Year Note
1 5734 1991 Tandy plans to test 6 big discount stores that will sell computers from IBM, Compaq, Apple and Tandy–a departure from its traditional, full-priced computer stores. Intelligent Electronics and ComputerLand also planning superstores.
2 6211 2001 Wal-Mart and Southwest Airlines were innovative companies, not inventive. They took existing models and changed them to meet new needs, serve new markets, and please customers. Schwab didn't invent the discount broker when he started Schwab in 1974. But doing business solely over the phone wouldn't do. So it opened branches without pushy salesmen. It also took an early lead on new technology.
3 7841 2001 A struggling economy could help the movie rental business as movies are seen as the best value for the buck in terms of entertainment.

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