Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Lower price point
With less Reliability
|1||5600||2000||The entrepreneur of Wear America puts 150 to 200 items of designer clothing and accessories up for sale on eBay, and other auction sites. He has great prices on Hugo Boss shirts, Fendi bags, Armani loafers, and Ralph Lauren sweaters.|
|2||5641||2001||In 2001, OshKosh B'Gosh planned to open six factory outlets while closing two of its stores.|
|3||5661||1996||Payless noticed that both Wal-Mart and Kmart were superior in work boots. In response, the company expanded its own line of workboats. The $40 model is selling well. The company is also selling knockoffs of Nine West's Easy Spirit shoes and popular leather clogs.|
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