Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Both higher and lower price points
|1||6141||2003||AmEx has created a family of cards with varied interest rates, terms, services and reward programs. This draws in new customers and increases the wallet share of existing customers.|
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