Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Potential improvement in income of current customers
Customer segments whose costs could decrease if the supplier:

Offered the segment use of the operational infrastructure controlled by the supplier

No. SIC Year Note
1 5999 2003 While Amazon does well with their support of internet retail sites for major brands like Lands' End and Target, they face competition for independent sellers. Ebay can keep costs low and profits high because it doesn't handle the goods. New programs are being developed by Google and Microsoft to connect merchants and shoppers.

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