Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Level of savings over the current product cost system
Medium- product saves 25% or less of current solution cost, including user time
| No. | SIC | Year | Note |
| 1 | 4813 | 2004 | Prepaid firms such as TracFone and Virgin Mobil USA sell their mobile phones retail at below cost. Unlike big wireless companies, TracFone doesn't charge activation fees to start a service. |
| 2 | 5411 | 2002 | FreshDirect launched a new kind of high-quality food preparation and delivery service. They sell meat, fish, cheese, fresh baked breads, produce and other foods at prices 25% below what most New York grocers charge. |
| 3 | 8744 | 2000 | E-Stamp initially targeted small offices and home offices. But these customers purchase only about $10 of postage a month. Now E-Stamp is broadening its market to include small and midsize businesses. |
<< Return to Acquire Steps