Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Level of savings over the current product cost system

High- Product saves more than 25% of current solution cost, including user time

No. SIC Year Note
1 5999 2002 The bargain sites are leading a trend, All U.S. e-tail sales from Nov. 1 through Dec. 3 rose more than 40% from the year-ago period to $7.2 billion, says Overstock says it sells most of its products at 60% below retail.
2 6211 2000 Recently, Ameritrade Holding quietly opened a new bare-bones brokerage,, that offers free trades at the market price but provides no customer service by phone or statements by mail. It didn't take long for challengers to emerge, such as

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