Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Savings on customer building block costs

People costs

No. SIC Year Note
1 5045 2004 80,000 resellers control two-thirds of the market. These local firms sell products and do things like unpack boxes, load software, plug in cables and set up computer networks.
2 5311 2002 SuperTargets seem to be missing because they are located in more urban areas where expenses are higher and customers won't drive as far, and, where rival grocery stores are more entrenched. The Target grocery centers are also spread out geographically.
3 5399 2000 By offering many product categories but just one or two brands within each, small stores like Dollar General can offset the size advantage held by mega stores.
4 6162 2001's Web service starts with someone needing a loan to buy a building. The potential buyer may hire a broker to find such a loan. The company is trying to combine its role as an intermediary and its role as a software seller. The company is developing a business called QuickRamp, which uses technology and agreements with a number of parties to the lending process, in order to speed up the loan application process.

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