Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs
|1||4899||2003||The Bells are stepping up their fight against rival cable broadband operators, lowering their monthly Digital Subscriber Line broadband-subscription rates and gearing up to offer a host of niche features such as downloadable movies and games.|
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