Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Savings on customer building block costs

Capital costs

No. SIC Year Note
1 5251 2003 Home remodeling is expected to be the fastest-growing mature business in the U.S. over the next five to ten years due to growth in aging baby boomer segment who spend more than others on remodeling.
2 6211 2002 The new bonds that are available to the individual investor are available for purchase through more than 300 brokerage firms. The downside to the medium-term notes is that they have a duration of just a few years. The rates on the bonds are usually lower than those on bonds sold to institutional investors. Boeing sold $7.8 million in 10 year bonds, paying 5.6% to individual investors. Three days later it sold $600 million of 11 year bonds to institutional investors paying 5.8%. There is only a limited secondary market for the bonds so the individual investor may be forced to sell the bonds at discounts.
3 7376 2003 Application Service Providers succeed by staying focused on managing a small number of applications well. These firms sell and manage software, charging monthly fees. This allows customers to make a smaller investment with more personalized results.

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